When we asked governments about their challenges with advancing social innovation, many pointed to the same issue: people do not always know what it means.
The term can sound abstract and technical, making it harder to build public support or participation.
This is not a minor detail. If systems are not understood, they cannot be trusted. And without trust, even the best policies and innovations struggle to take root.
At the Government Council for Social Innovation (GCSI), we see narrative power as central to systems change. That is why our strategy invests in communication, not as an afterthought but as a cornerstone. This includes accessible toolkits, media partnerships, locally led storytelling and regional communication hubs that root messages in cultural context. The goal is simple: to make social innovation visible, relatable and actionable.
This way of working is not new to us. It reflects the journey of the One Family Foundation, which began as a deeply personal mission. We wanting to build a better world. Over time, that vision grew into Catalyst 2030, GCSI and other initiatives that connect local realities with global systems. What started as one family’s desire to make a difference has evolved into a global network committed to more just and effective governance.
By strengthening how stories are told, we aim to strengthen how change is understood and sustained. Because when people understand the systems around them, they are more likely to engage with them. And when they engage, transformation becomes possible.
You can read the full GCSI strategy here: governmentcouncil.org
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